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NFC Technology Reshapes Packaging’s Role in Authentication & Engagement

As counterfeiting rises and regulation tightens, NFC-enabled labels evolve from niche innovation to essential infrastructure across markets.

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By: Steve Katz

Associate Editor

Across the pharmaceutical industry, a convergence of regulatory pressure, globalized supply chains, and rising counterfeiting activity is forcing companies to rethink the role of packaging. The result is a fundamental shift: labels and cartons are no longer just identifiers — they are becoming active participants in product authentication, data integrity, and patient safety. Recent enforcement actions highlight the urgency. As part of Interpol’s Operation Pangea XVII, more than 50 million ill...

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